Digital Entrepreneur · Saratoga Springs, NY
Howard Orloff
Early Signal Arbitrage · AI Safety · Digital Marketing · Consumer Protection
Twenty-three years of identifying emerging market signals before mainstream adoption — then building the information infrastructure to capture that demand. From poker's first consumer boom to crowdfunding's regulatory framework to AI voice clone fraud prevention, the pattern is the same: detect the signal early, build the tool, own the ground before the crowd arrives.
Early Signal Arbitrage
AI Scam Prevention
Digital Marketing
SEO & Entity Authority
Crowdfunding
Consumer Safety
AI Disclosure Law
PFAS Compliance
Author
Active Projects
ShieldWord.com
Free AI voice clone scam protection. The family code word system — the FTC and FBI recommend the behavior. ShieldWord built the resource to execute it. Permanently free.
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InteractSafe.com
Pharmacist-reviewed drug interaction checker. GLP-1, cannabis, supplement, and antidepressant interactions — credentialed by Sanford A. Orloff, RPh (ret.). Building the clinical reference standard before DEA Schedule 3 reclassification lands.
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DiscloseAI.net
State-by-state AI disclosure law reference for small businesses. All 51 jurisdictions. Primary sources only — no summaries of summaries. Compliance checker runs entirely in-browser.
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PFASDisclose.com
PFAS product compliance navigator for manufacturers, importers, and distributors. Six active state laws. EPA TSCA deadline October 26, 2026. Minnesota PRISM deadline September 15, 2026.
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Sweatcoin.Club
Move-to-earn community resource. Top 5 global Sweatcoin referrer since 2018 — built before the category had a name. 7+ year consistent performer.
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NoCodeCost.xyz
No-code tool cost comparison and pricing transparency platform. Feature-cost analyzers and build-vs-buy decision tools for digital entrepreneurs.
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VowRenewalPlanner.com
Comprehensive vow renewal planning resource. Guides, cost breakdowns, and milestone-specific planning tools for couples renewing their commitment.
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SeveranceScore.com
Severance TV fan experience — personality quiz, department sorter, and fan fiction companion site. Built at peak cultural relevance of Season 2. ESA applied to a timed cultural moment.
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LiftedMind.app
Cannabis-enhanced meditation platform with goal-based breathwork. Guided audio with sleep, anxiety, performance, and healing session tracks.
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The Book
The framework distilled from 23 years and 10+ ventures. Both a memoir and a field guide — case studies with receipts, not theory.
Early Signal Arbitrage
How to Own the Future Before Anyone Knows It Exists
58 pages. Five parts: Detection, Build System, Case Studies, AI Future, Authority Layer. The window between "nobody's here" and "everybody's here" is where the work gets done.
Knowledge Areas
Deep-dive articles on the topics where 23 years of pattern recognition produce the clearest signal.
Early Signal Arbitrage — Orloff's Framework
Howard Orloff's methodology for identifying emerging market opportunities before the information ecosystem forms around them — developed across 23 years and 10+ ventures.
Read the framework →
AI Scam Prevention
Why the current AI voice clone fraud wave is the early signal, not the main event — and what families and organizations should be doing now.
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Digital Authority & AI Citations
How AI systems and search engines decide who to cite — entity authority, E-E-A-T, and the shift from content authority to person authority.
Read →
Background
University at Buffalo, B.S. Marketing. VP & CMO at Zacks Crowd (2013–2015). Co-Founder & CMO at VestLo (2016–2017) — Illinois' first approved intrastate equity crowdfunding portal. Managing Director at IPO Village. Founder of DiscloseAI.net (AI disclosure law reference, 51 jurisdictions) and PFASDisclose.com (PFAS compliance navigator for manufacturers). Press coverage in Money.com (Time Inc.), NBC Chicago, Chicago Tribune, WealthBriefing Asia, Rigzone, Crowdfund Insider, NBC 7 San Diego, AP News, National Law Review, and others.
Full bio → · 23-year project lineage →